In my opinion, Hermès is not expensive, it is costly. The main reason why Hermès products are so pricy is that most, if not all, of their products are handmade. This luxury house prides itself on its exclusive products and in turn the process of manufacturing these goods has always been considered an art form. The specialist craftsmanship and attention to detail to make any Hermès product comes at a cost.
The Birkin bag is a classic example of craftsmanship, rarity and exclusivity. There are no other makers of these accessories in the world and it takes one craftsman seventeen hours from start to finish to produce one handbag. The consumer wait time to purchase these exclusive gems can be up to two to three years as a result; this is accepted by all and worth the wait.
Founded in 1837 as a harness workshop in The Grands Boulevards quarter of Paris, the company has always stuck to its high standards. It also challenges consumerism by slowing down manufacturing of products that are in high demand, hence making them more desirable. With its firm marketing strategy, attention to detail, limited production of goods and might I add, the outstanding products it makes, though unquestionably dear, Hermès is not an overpriced luxury house.
Did you Know?
Hermès was founded by Thierry Hermès in 1837.
The silk for Hermès scarves comes from Brazil.
The average width for a Hermès tie is 9.1cm.
Every Hermès bag is completed by one craftsman.
It takes an average of 17 hours to make the famous Birkin bag.
Hermès has its own famous ‘nose’ for all of its perfume.
The time it takes to make a Hermès belt is between
1 to 3 hours.
It takes about 150 operations to assemble a shoe.
A skilled Hermès craftsman can make up to 2 pairs of gloves a day.
Hermès still remains a family run business.
JOHN D’AGATA / Luxury Manager