Trends come and go, but these iconic styles have stood the test of time.
1. THE DIANA
A refined blend of heritage and modernity with a classic tote silhouette and feature bamboo handles, the Diana bag was released by the house of Gucci in 1991. Famously carried by Princess Diana, the design was modernised in 2021 and now presented with distinct leather belts which reference the functional bands traditionally used to hold bamboo handles in shape.
2. JACKIE 1961
With a perfect blend of vintage charm and contemporary sophistication, the Gucci Jackie bag has long been a favourite among collectors of iconic luxury designs. Originally introduced in the 1950’s, the hobo design bag gained legendary status when it was spotted on the arm of Jackie Kennedy. More recent iterations of this classic design have included a more structured silhouette paired with vibrant colours and finishes.
3. THE CHAIN HORSEBIT
Paying homage to Gucci’s equestrian heritage is the Chain Horsebit bag released under the creative direction of Tom Ford in 2003. Anchored in earlier iconic designs such as the Horsebit 1955, Ford elongated the design and paired with a chain strap. The result is a design that exudes sophistication and versatility, hallmarks of Ford’s statement-making appeal as a designer.
4. DIONYSUS
Debuting under the direction of Alessandro Michele in 2015, the Gucci Dionysus bag quickly became a cult favourite. The signature feature of the design is the tiger head closure, which references Greek god Dionysus who crossed the Tigris River on a tiger sent by Zeus. For lovers of bold and functional design, the Dionysus bag is a must have.
5. BAMBOO 1947
A true testament to innovation, the Bamboo 1947 bag remains of Gucci’s most iconic designs. Envisioned within the cultural climate of post war Italy where materials were scarce, artisans turned to bamboo as a workable material in fashion design. The historic style has been reintroduced with contemporary updates such as detachable shoulder straps and creative colorways, cementing the design within the contemporary fashion landscape.
By Bethany McGougan, Guest Contributer
Top Image: Alexa Chung seen att the Gucci fashion show / Alamy
May 2025